Paramount Tea Marketing is the largest broking firm in South India and amongst the top four Brokers in North India. We have manufacturing knowledge and experience for
ALL tea origins and style, which makes our skill versatility, beneficial to our sellers. We have Leadership in our Private Sale business, which assists the major buyers who supplement their auction purchases through this sourcing route. Private sale business thus ensures a win-win situation for all stakeholders.
With our presence in all Auction centers, PTM offers flexibility of marketing channels to our sellers. PTM also backward integrates buyer and consumer insights for the benefit of sellers, to enable them align their manufacturing business strategy accordingly.
The Tea Industry largely consists of three sections :
- Producers
- Brokers or Auctioneers
- Buyers
Our Value Addition to Producers
- Advise on Quality and Manufacturing - raising the ‘quality bar’ for them is the end objective .
- Advise producers on Market fundamentals - Crop, consumption, Exports, Buyer quality needs, price trends and extending scenario planning options to enable sellers take the right business decisions.
- Valuation of Tea - done by qualified tasters based on quality and other market fundamentals. This enables the seller to determine his position on the quality - price grid.
- Marketing the Tea - through the auction and private channels thus acquiring for them the best prices and reliable portfolio of buyers.
Our Value Addition to Buyers
- Source from producers, the tea required for blends, packeting or mere trading.
- Tea valuation – of teas being offered for sale, thus giving them a guideline for economic sourcing.
- Data mining – sharing of relevant data with buyers, thus facilitating management decision making.
Why we feel we add value
- PTM being the largest broking firm in South India and amongst the top four in North India can leverage on its scale and width.
- We have manufacturing expertise in ALL origins and style thus our producer gets the benefit of our versatile tea knowledge . The buyer gets his desired quality at optimum prices. PTM has leadership in Private Sales/alliances with major buyers who supplement their Auction purchases through private sales.
- PTM offers flexibility of marketing channels to our sellers, with our presence in all Auction centers.
- PTM backward integrates buyer and consumer product insights for the benefit of Sellers, to enable them craft their business strategy accordingly. We have a strong commitment to commercial controls and ensure fullest compliance thus protecting stakeholder's interest.
- At the end of the day, PTM assumes the role of Business Partners for our Sellers and Buyers.